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As native advertising gains prominence, publishers may find themselves competing not just with one another, but with the ad agencies that already exist. 
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Matt Skallerud's insight:
Every year for the past 29 years, the Gays in Comics panel has graced a stage at Comic-Con International, the annual celebration of pop culture held in San Diego. During this time the convention has expanded from a comic books-only focus to include other mediums like TV, film, and games. And the presence of LGBT people, once relegated to that single panel, has exploded to a point where every day offers a variety of queer content and the breadth of topics continues to grow. Here are some of the best things about 2016, Comic-Con’s queerest year yet.
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#PrideCon4Lyfe Badge - become the ultimate supporter of this convention. You will receive lifetime tickets to any and all Pride Con events.
Matt Skallerud's insight:
I'll cut right to the chase here... these folks have managed to pull together something no one in the LGBT business community has achieved so far. They've brought the incredibly diverse community of LGBT YouTube Content Creators, bloggers, vloggers, influencers and their fans together in a way no one else has to date. So if you're a business considering expanding your marketing efforts to reach your target market via these influencers, this is an incredible opportunity to 1) sponsor, 2) exhibit or 3) show your support by becoming a #PrideCon4Lyfe Badge holder. As a business, this will be an investment well spent, leveraging your future cutting-edge LGBT marketing efforts by helping fund this event today.
Matt Skallerud's curator insight,
July 16, 2016 8:39 AM
I'll cut right to the chase here... these folks have managed to pull together something no one in the LGBT business community has achieved so far. They've brought the incredibly diverse community of LGBT YouTube Content Creators, bloggers, vloggers, influencers and their fans together in a way no one else has to date. So if you're a business considering expanding your marketing efforts to reach your target market via these influencers, this is an incredible opportunity to 1) sponsor, 2) exhibit or 3) show your support by becoming a #PrideCon4Lyfe Badge holder. As a business, this will be an investment well spent, leveraging your future cutting-edge LGBT marketing efforts by helping fund this event today.
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Illustrator Kris Barz has come from Brazil to Fort Collins, bringing his award-winning comic, "Out & About," with him.
Matt Skallerud's insight:
The series, which follows a group of young friends, takes on day-to-day life and shines a lighthearted light on issues faced by the LGBTQ+ community. Some issues featured are related specifically to being in the LGBTQ+ community, like homophobia. Another strip shows a silly tug-of-war over the radio during a car trip, as one friend fights to listen to Sir Mix-a-Lot, while another passenger keeps switching it to a podcast.
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Without a doubt, your news feed has been flooded with Pokémon GO posts since the app's debut in Australia on July 6th. Nintendo's pocket monsters franchise - along with Niantic - resurrected the nostalgia in all of us and led to people traveling across the land, searching far and wide for the fantastic creatures,
Matt Skallerud's insight:
But why is it that the app is suddenly dominating social media?
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Time Out Group has become a launch partner for Tumblr’s new video streaming function, Live Video.
Matt Skallerud's insight:
Additionally, for each day of the Pride Festival last week, there was a dedicated Pride takeover across Time Out’s owned and operated cities sharing Pride-themed content. This included a Pride Parade make-up tutorial and exclusive behind-the-scenes coverage at parades in London, New York and Chicago, courtesy of LGBT talent takeovers who bring with them their own followers.
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Great interview by Damian Pelliccione on CBS News discussing the new app, Revry
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From
mashable
AT&T wants TV viewers to "snack on Fullscreen." The telecommunications giant announced Friday that it is taking Fullscreen's digital influencers and scripted originals to AUDIENCE Network, a channel available to DIRECTV and U-verse subscribers.
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“We can’t stand what Buzzfeed has done to independent content creators,” one YouTuber said. “There’s so much money and recognition that shouldn’t be going to them.”
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Writes Nicholas Snow in the June 2016 cover story of GED Magazine, “You are most likely among the millions of people aware of the extraordinary journey of Aydian Ethan Dowling, “transgender a…
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Trio of ads airing in Texas, Mississippi, and North Carolina touts New York State's pro-LGBT reputation
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A man who has made videos on YouTube for more than ten years has decided to switch up his schedule. Michael Buckley, who emerged as one of YouTube’s first stars in the mid-2000s, has announced a number of changes to his channel. Most significantly, he will no longer air new episodes of his signature program, What The Buck Show.
Matt Skallerud's insight:
By providing his viewers with a decade of celebrity gossip, pop culture commentary, and LGBT advocacy, Buckley attracted more than 1 million subscribers to his primary YouTube channel. In recent years, however, the format employed by What The Buck (which is filmed in simple fashion in front of a green screen) became increasingly outdated. At the same time, Buckley’s own interests began to change. “I’m just not as into pop culture as I used to be,” said Buckley in a video titled ‘The End.’ “I’m 41 years old. The jig is kinda up.”
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From
www
Jamie Spafford, one of the founders and hosts of Sorted Food, is particular about how to integrate advertisers into the popular cooking-themed YouTube channel’s videos.
Matt Skallerud's insight:
Great advice for LGBT YouTube content creators looking to integrate advertisers into their shows.
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Merryn Johns, Editor in Chief of Curve Magazine, joins The Focus Group to discuss a wide range of topics related the importance of print media and what she sees as issues currently confronting women and lesbians in this election season. But first, Tim ponders the idea of joining the Mile High Club on Flamingo Air and John shares his least favorite summer job.
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Danielle Tiedt has the job of promoting YouTube to advertisers, content creators and viewers but admits she is still fighting to catch up with new trends and that her role involves “reflecting” the site rather than shaping its direction.
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When it comes to personal grooming, what do you prefer, a man who’s smooth or someone with a bit of fur? This is the question at the heart of a new episode of the popular gay web series Steam Room Stories.
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'The Arrow' is a striking visual representation of a simple story - two male artists who fell in love. From the first time our eyes met, the first embrace
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From Cristiano Ronaldo having to learn to play football all over again to Tesco making fathers cry, here are the top 10 YouTube ads for June.
Matt Skallerud's insight:
In early June, a homophobic terrorist attack shocked Orlando, after an American security guard killed 49 people and wounded 53 inside a gay nightclub. In response, YouTube decided to create a video championing the LGBT community and urging its users to “come together”, using some of its most popular and influential vloggers to spread the message.
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Connect with the gay community and rent welcoming & affordable places in over 134 countries. https://www.misterbandb.com Get the new iOS app here!
Matt Skallerud's insight:
Absolutely LOVE their new ad campaign! Stay like a gay local - Rent welcoming & affordable places from people like you in 130+ countries
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Mike Wilke, LGBT Advertising Expert, founder of The Commercial Closet and AdRespect joins The Focus Group as we explore the evolution of lgbt marketing
Matt Skallerud's curator insight,
July 9, 2016 7:39 AM
Also in this week's program, Kellogg’s opens an all day Cereal Restaurant, Kim Jong-Un is stress eating, and Tim and John sample Oreo’s from China thanks to listener Don in Orlando…who calls –in to talk through the tasting.
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From
www
In a nod to the original Sulu actor, the character as portrayed by John Cho in the reboot films comes out.
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For decades, attracting travel writers to your destination meant countless hours of PR cajoling and coordination, followed by month after month of waiting for the story to hit the pages of a glossy print journal. While that system hasn't gone extinct, it's hardly the norm for travel writing anymore.
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Trio of ads airing in Texas, Mississippi, and North Carolina touts New York State's pro-LGBT reputation
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Trio of ads airing in Texas, Mississippi, and North Carolina touts New York State's pro-LGBT reputation
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We had the wonderful opportunity to be a part of a beautiful video with V-Squared and Andrew Vallentine, that highlighted the beauty of New Orleans.
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Fascinating article highlighting how the decentralization and disintermediation of media, including LGBT, has already happened. Also applies to the world of online business directories and how Google, Yelp and TripAdvisor have migrated so much of this business onto their platforms as well.